Dark-pop
Hard edges, sleek melodies, and hooks that know exactly where to land.
Debut Single
Lyra Reid arrives with sharp hooks, cold glamour, and a stare that does not look away. The official video is live now, and My Name Is Lyra is out now.
New Single
The debut single is out now and brings the name into full focus: all nerve, attitude, and instant recall. If the video has already caught you, this is where it turns into the song itself.
Artist
Lyra Reid
Single
My Name Is Lyra
Label
Lyra Reid Music
Visuals
Every image around this release stays in the same world: platinum hair, red mouth, black shine, and direct eye contact.
Nothing here is accidental. The face, the name, and the mood are meant to hit fast and stay recognisable.
Video
The visual world around My Name Is Lyra is already live, from short cuts and teaser loops to the full video.
Launch-day line
Say it back.
About
Lyra Reid makes dark-pop that feels expensive, exact, and a little dangerous. The songs arrive clean, the visuals stay sharp, and the name always lands first.
Hard edges, sleek melodies, and hooks that know exactly where to land.
Nothing drifts. The song gets to the point, then stays in your head.
Black, white, and lipstick red keep the world recognisable at a glance.
Explore
Start with the single, go deeper into the world, or move straight to press and contact. Nothing important is buried.
Read the artist story and the visual rules shaping the first era.
Find the single, the video, and the place where the music opens up first.
See what is live now, what lands next, and where the release is moving.
Use the inbox for press, playlist, brand, and direct project enquiries.
Open the bios, portraits, and press materials for features, listings, and coverage.
Updates
For first drops, new visuals, and direct release updates, join the list or get in touch.