Press / EPK

Lyra Reid

Debut single: My Name Is Lyra. UK dark-pop with direct hooks, cold glamour, and a visual world built in black, white, and lipstick red.

Short Bio

Lyra Reid arrives with My Name Is Lyra, a debut single built around direct hooks, cold glamour, and instant recall. Dark-pop, precise, and fully in control, the release makes the name land first and lets everything else follow.

Medium Bio

Lyra Reid is a UK dark-pop artist building a sharp, controlled first era around strong hooks, striking visuals, and a debut that feels like a calling card with its own pulse. My Name Is Lyra works as both introduction and hook: concise, memorable, and confident enough to let the name do the damage.

Key Talking Points

  • My Name Is Lyra is the debut single and the core launch title.
  • The campaign is built around name recall, visual control, and direct hooks.
  • The first era stays inside a tight black, white, and lipstick red world.
  • Lyra Reid sits between dark-pop polish and club pressure.

Contact

hello@lyrareid.uk

Press, playlist, and brand enquiries should go to the address above.

Assets Available

  • Short and medium bio copy
  • Homepage hero and press portraits
  • Performance stills and teaser video
  • Cover artwork and release visuals
  • Contact details for follow-up requests
Lyra Reid portrait
Lyra Reid portrait in red and black
Lyra Reid performing on stage